As its name indicates, Drupal Commerce is an eCommerce platform which is developed based on the widely used content management system (CMS) – Drupal. It enables online retailers to drive website traffic and boost online sales by combining commerce, content and community. As an open source eCommerce platform, Drupal Commerce helps enterprises to reduce eCommerce application development cost.

At the same time, it provides an array of themes, modules, and distributions to meet the needs of large and complex eCommerce platforms. Also, the developers can easily extend the eCommerce platform according to precise needs of individual projects. There are also a number of reasons why many developers prefer Drupal Commerce to other eCommerce platforms.

Features that Distinguish Drupal Commerce from Other eCommerce Platforms

Built upon Drupal

As noted earlier, the eCommerce platform is developed upon Drupal. At present, Drupal is one of the widely used content management system. In addition to supporting a variety of digital content, Drupal also allows developers to categorize the content based on various parameters. Also, the search engine optimization (SEO) tools provided by Drupal make it easier for businesses to drive more traffic to their web stores. Drupal Commerce makes it easier for enterprises to drive online and offline sales by integrating content and commerce seamlessly.

Developed for Professionals

Unlike other eCommerce platforms, Drupal Commerce was originally developed for professionals. Hence, it is considers to be more advanced technologically than other eCommerce platforms. As both Drupal and Drupal Commerce are open source technologies, the developers can customize and extend their core according to precise needs of each project. At the same time, they also have option to enhance the web store’s functionality and user experience by creating and adding custom modules.

Customizable Themes

Drupal Commerce allows developers to choose from an array of contributed modules. Also, each of these contributed modules is fully customizable. A developer has option to customize a theme according to his precise needs simply by changing HTML and CSS code. The customization options make it easier for developers to make a web store look and feel different by stylizing various website elements and products.

Ecommerce-Specific Modules

While using Drupal Commerce, developers can take advantage of all Drupal 7 modules. At the same time, they also have option to extend the eCommerce website’s functionality and performance by using a number of eCommerce specific modules. For instance, a developer can use specific modules to integrate the web store with widely used payment gateways like PayPal, Amazon Pay and American Express. Likewise, he can improve the performance of the eCommerce website and API by using modules like Extension Cache, Fastly and Yottaa.

Site-Specific Distribution

While using Drupal Commerce, developers can add features and functionality to the eCommerce website through distribution. The developers even have option to choose from a wide range of site-specific commerce distributions according to their precise needs. For instance, a developer can easily create the user interface for an online apparel store by using a theme and distribution like Ecommify. Similarly, he can use Commerce Start to configure and run the latest version of the eCommerce platform more quickly and efficiently.

Easy to Modify and Extend

The developers can accelerate custom eCommerce website development by availing core features of Drupal Commerce – shopping cart system, product administration system, and checkout forms. They can further use specific Drupal Commerce extensions to integrate the eCommerce application with third-party payment gateways, accounting applications, and fulfilment services. At the same time, the Drupal developers also have option to modify the core interface of the eCommerce platforms by making changes to page/block layouts, business models, and data objects. These options help developers to build large and complex eCommerce website rapidly according to varying business needs.

Supports Multiple Languages, Currencies, and Tax Rates

Like other robust eCommerce platforms, Drupal Commerce also supports multiple languages, currencies, and tax rates. An enterprise can easily create and manage multilingual websites by leveraging features of Drupal. At the same time, the contribute modules and core pricing engine make it easier for enterprises to perform currency conversion, display currency-based product price, and include tax in product price. These features help enterprises to sell products through a single website to various customers regardless of their geographic location.

Optimized for Mobile Devices

A large percentage of customers nowadays perform eCommerce transactions on their smartphones and tablets. Hence, developers have to focus extensively on the eCommerce website’s accessibility and user experience across devices to drive online sales. Drupal Commerce helps developers to create responsive eCommerce websites that deliver richer user experience across computers and mobile devices. The developers can further optimize the web store for mobile devices by taking advantage of responsive themes and services module.

Facilitates Social Media Integration

Like other commerce eCommerce platforms, Drupal Commerce does not allow enterprises to sell products through social networking platforms. But it enables developers to integrate the eCommerce website with popular social networks without putting extra time and effort. The eCommerce application developers can take advantage of this feature to make it easier for customers to promote products and share their purchases through popular social networking sites like Facebook, Twitter and Pinterest.

Community and Professional Support

Drupal Commerce is an open source and community driven eCommerce platform. Hence, the users can take advantage of the eCommerce platform without paying any licensing fees. They can even accelerate custom eCommerce application development by availing the themes, modules, distribution, and extensions uploaded by members of the Drupal Commerce Community. At the same time, a retailer also has option to avail professional support from the team at Commerce Guys.

As a flexible and extensible eCommerce platform, Drupal Commerce enables developers to build custom eCommerce applications according to varying business requirement. But Drupal Commerce, like other eCommerce platforms, has its own shortcomings. For instance, developers have to invest additional time and effort to learn various aspects of the eCommerce platforms.

Likewise, an enterprise will need the assistance of a skilled developer to install and use Drupal Commerce efficiently. Also, it needs to deploy additional resources to run and upgrade the ecommerce website effectively. But an enterprise can still opt for Drupal to accelerate development of large and complex ecommerce websites.