Like large and established enterprises, small and new businesses can also use their websites as a powerful tool to promote their products or services; stay connected with customers; and build a base of loyal customers. The websites further help local and small entrepreneurs to offer their products or services to customers residing in various regions. But most new business owners lack the budget to lunch expensive digital marketing campaigns, so they need to be educated about the handy website development tips.

Small business owners need to explore smart and inexpensive ways to keep the website visitors engaged and convert them into customers. The new business owners can focus on a number of simple factors to accomplish higher conversion rate within a short amount of time. Also, they need to keep in mind some simple points to enhance the website’s look, feel, functionality, performance, security and user experience.

7 Useful Website Development Tips for Each New Business Owner

1) Opt for Responsive Web Design

According to a number of studies, a large percentage of users nowadays access websites on their smartphones, tablets or phablets. Hence, the business owner needs to ensure that the website delivers richer user experience on both computers and mobile devices. As a new business owner, you can always opt for responsive web design to make the website look good and accessible on both computers, smartphones, tablets and phablets. The developers can further build the responsive website with a single code base, and using open web technologies like HTML5, CSS3 and JavaScript. The single code base will make it easier for you to maintain and update the website without putting extra time and effort.

2) Focus on the Website’s Load Speed

The load speed of a website affects its usability and user experience directly. Also, Google uses website loading speed as a metric while ranking websites. Hence, you must focus on the load speed of the website to enhance its user experience and search engine ranking. You can use several online tools to assess the speed and performance of individual web pages. Also, you must ask the developers specifically to enhance the website’s speed by using effective techniques like minifying and compressing front-end resources, optimizing images, minimizing HTTP requests, reducing server response time, and enabling browser cache.

3) Use a Content Management System

You must update the content and features of the website frequently to keep the website visitors interested and engaged. But there are always chances that you may lack the technical skills required to make changes to the source code of the website. Hence, you need to use a robust content management system (CMS) like WordPress, Joomla or Magento maintain and update the web application without any hassle. In addition to being simple and easy-to-use, the CMS further provides features to implement design changes, improve site maintenance, and streamline schedules and manage website content efficiently. You can further take advantage of the multiple user support provided by the CMS to allocate routine website members to specific employees.

4) Organize the Website Properly

Both users and search engines love websites that are organised properly. When your websites is structured and organised properly, it becomes easier for visitors to find specific and relevant information almost immediately. The feature will keep them engaged and seduce them to take the required action. You need to ensure that the website content is presented with easy to read fonts. Also, the key information must be highlighted by adding text colours or using bullets. Likewise, the buttons and links must be labeled appropriately to make it easier for users to take the required actions. However, you also need to assess the quality of each web page based on customer expectations.

5) Identify the Best Way to Showcase Your Products/Services

If you are planning to use the website as a web store, it becomes essential to showcase all your products and services in the most appealing way. You must present each product or service with high quality product photo and appropriate description. Also, you need to check the page thoroughly to ensure that it will keep the website visitors engaged and seduce them to buy your product or services. However, it is also important to showcase the key products or services directly on the home page of your website, while featuring other products in interior web pages. The site needs to display only relevant images to keep the customer interested and hold his undivided attention.

6) Understand the Design Principles to Increase Conversion Rate

While planning a website for your new business, your primary aim should be to accomplish higher conversion rate rather than increasing number of website visitors. You can easily increase conversion rate by optimizing the website design. For instance, the call-to-action needs to be placed inside a container to make the visitors understand the required actions with a few seconds. You can even consider placing the call to action or conversion form on the whitespace to enhance their visibility and catch attention of users. Likewise, you can even consider implementing new colour schemes and typography to make your website look different and keep the visitors interested.

7) Emphasise on Elaborate Testing

Along with focusing on the design, functionality and performance of the website, you also need to ensure that all aspects of the website are tested thoroughly. Often small coding errors and minor flaws can affect the website’s usability and user experience hugely. Hence, you must choose a web application testing company that deploys skilled testers to evaluate all aspects of the website elaborately. Also, you must ask the company to perform a variety of security and penetration tests to check if the website is vulnerable to targeted security attacks. The company must implement a comprehensive test plan to evaluate the website’s look, feel, functionality, performance, usability, user experience and security based on both business requirements and quality guidelines.

In addition to keeping in mind these important website development tips, the small business owners also need to track the emerging trends in web application development. They must ask the website developers to implement some of these latest website development trends to make the website deliver richer user experience. These trends will further make the website look more modern and trendy in comparison to similar websites.