As a robust eCommerce platform, Magento enables developers to build custom and scalable web stores without putting extra time and effort. The users can further reduce eCommerce application development cost significantly by using the community edition of Magento. But no enterprise can drive online sales simply by launching a web store. The business owner must focus on the web store’s customer experience to engage the visitors and convert them into customers. The eCommerce website development strategy of each enterprise must focus on improving customer experience. Here are some tips for Magento developers to improve shopping experience and boost online sales.
7 Tips for Magento Developers to Make Web Stores Successful
1) Keep the Shopping Cart User Friendly
Magento allows developers to choose from a number of shopping cart extensions. Some of these shopping cart extensions are free, whereas others are paid. Likewise, the shopping cart extensions also differ from each other in terms of functionality and quality. While comparing the shopping cart extensions, the developers must remember that customers love shopping carts that enable them to complete transactions without submitting additional information. They can even consider designing a custom shopping cart solution to improve the shopping experience.
2) Enable Guest Checkout Option
Many customers nowadays abandon eCommerce websites if the sign-in process is complex and time-consuming. They hate submitting a lot of information while signing up. The developers can easily reduce customer abandonment by keeping the sign-in process simple and fast. They must take advantage of the guest checkout feature provided by Magento to allow website visitors to purchase products without opening an account and unregistered guests to checkout without submitting additional information. Magento even allows developers to customize the guest checkout setting according to precise business requirements.
3) Allow Customers to Choose from Multiple Payment Options
Many customers nowadays abandon shopping carts if they are not allowed to use their preferred payment options. While developing the Magento eCommerce website, developers must allow customers to choose from multiple payment options – debit cards, credit cards, mobile wallets, internet banking. Magento accelerates payment processing by supporting several widely used payment gateways and payment modules. The developers can even extend the payment methods using modules. Hence, the developers can easily improve the web store’s customer experience by integrating many payment methods.
4) Automate Currency Rate Management and Conversion
Magento makes it easier for developers to create global eCommerce websites by supporting multiple languages and currencies. The Currency Setup tab in the Admin Panel allows developers to set base currency, default display currency, and allowed currencies. But the developers need to ensure that the web store displays the right currency according to the geographic location of the customer. Likewise, they must use currency conversion extensions to convert prices of products from the base currency to targeted currency. The automated currency management and conversion will make the web store deliver native customer experience and boost online sales.
5) Integrate with Popular Social Networking Platforms
At present, Magento does not allow web stores to take advantage of social selling. But it enables enterprises to drive online sales by promoting their products or services on popular social networking platforms. With customers spending more digital media time on social networking platforms, the developers must integrate the Magento web store with popular social networks to divert traffic. They must avail Magento Social feature to synchronize the product catalogues seamlessly with social networks. At the same time, they must allow customers to share the website content and pages on various social networks to drive online sales through social channels.
6) Focus Extensively on Security
Most customers nowadays purchase products or services only from secure eCommerce websites. The Magento developers must focus on the security of the Magento eCommerce website to impress visitors and persuade them to buy. Magento helps developers to build secure eCommerce websites by providing robust security features like encrypted connection, two-factor authentication, secure FTP, custom path for admin panel and active backup plan. Each new version of Magento also comes with several new and improved security features. But the developers still need to implement a number of security best practices and perform elaborate security testing, in addition to availing the robust security features provided by Magento.
7) Implement Search Engine Guidelines
The search engine visibility and ranking of an eCommerce website impact its popularity in the long run. To make the Magento eCommerce website successful, developers must focus on improving its searchability. They can easily make the web store searchable by implementing the latest search engine guidelines. For instance, Google nowadays rank websites using search signals like mobile friendliness, website loading speed, and security. The developers can easily increase the Magento eCommerce website’s search engine ranking by optimizing it for mobile devices, reducing its loading time, and using HTTPS instead of HTTP.
The developers can take advantage of the features and tools provided by Magento to make the web store deliver richer customer experience. However, they still need to test various aspects of the Magento ecommerce website across devices, platforms, browsers, and networks to ensure optimal customer experience.