The massive popularity of mobile devices have made it essential for businesses to optimize their websites for computers, smartphones, tablets, phablets and wearable devices. Most businesses nowadays opt for responsive web design to easily adapt the layout of their website according to the screen size and resolution of each device. As the web designing technique implements the same website across many devices, the website delivers same quality browsing experience across a wide variety of devices.

Further, the website’s performance improves significantly due to absence of redirections. The technique further makes it easier for businesses to track site analytics and user behavior without focusing on different versions of the website and multiple devices. At the same time, responsive web design increases the website’s rank and visibility on search engine result pages (SERPs). However, your business still needs to focus on dos and don’ts of responsive web design to make the website deliver richer and personalized user experience across both conventional and latest devices.

Dos of Responsive Web Design

Focus on User Experience:

You can always adopt responsive web design to make your website deliver quality user experience across multiple devices. But to make the website popular, you still need to focus on both users and user experience. It is always important to decide the website’s feature and functionality by keeping in mind users’ needs and choices. At the same time, you also need to focus on their expectations from your website, and choice of devices.

Use Large Fonts:

When a user accesses your website only on desktop computers, the tiny font will not have any significant impact on the browsing experience. But the tiny font will have a huge and adverse impact on the user’s browsing experience when he is accessing the website on mobile devices. You must remember that a larger percentage of users nowadays access websites on mobile devices. That is why; you must increase the smaller font size, while keeping it responsive by using pixels.

Enhance Web Page Performance:

The speed and performance of your website will affect its user experience directly. So you must explore ways to boost the page’s performance and loading time. You can always reduce loading time by keeping the web page to the minimum, and removing unnecessary content and elements. Likewise, you have to create the website’s layout and major components like menu and navigation options using HTML5 and CSS3. It is also important to avoid using fancy Flash or JavaScript elements that make your website load slower.

Take Advantage of Fluid Grid:

Responsive web design emphasizes on a fluid grid usage. The fluid grid mechanism is further supported by certain companies like Adobe. You can use the fluid grid mechanism to size elements of a web page in relative or percentage terms. Thus, the number of width columns will keep changing according to the width limits. The mechanism will help you to avoid redesigning the page layout for individual devices.

Customize the Website for Individual Devices:

While designing a modern website, you must remember that the same size will not fit all. The screen size, resolution and other features vary from one device to another. For instance, the screen size of smartphones, tablets and phablets differ. So you have to customize the website for each device. While designing the website, you need to keep in mind the features and functionality of each device.

Make Images Flexible:

You can always boost the website’s performance using flexible images. The flexibility of the images can be easily increased by using adaptive sizing and resizing technique. The resizing will make the images easily accessible across different mobile devices. It is also a good idea to store the same images with different sizes and resolution for different devices using variable breakpoints.

Compress Both Content and Site Elements:

You must compress both the content and elements of the website to facilitate their transmission over different networks. The compression will reduce the number of bytes sent per page or element. Likewise, it will make your website accessible on slower networks, and devices with lower bandwidth. However, you must not forget to remove the unnecessary white space and line breaks before compressing the resources. You can always use certain tools to compress the website content and elements quickly and effectively.

Test the Website Thoroughly:

You need to test the website thoroughly and repeatedly to boost its quality. In addition to assessing its feature and functionality, you also need to test its performance in detail. It is also important to use both emulators and real devices to assess the website’s user experience across multiple devices. On the whole, you must implement a comprehensive testing strategy to ensure that no critical aspect of the website remains untested before its launch.

Don’ts of Responsive Web Design

Don’t Hide Content:

Many businesses try to make their websites mobile-friendly by hiding certain parts of the content. But you must remember that the striped down version of the website will have an adverse impact on users. Responsive web design technique allows you to make and implement a mobile-first design strategy. So you can easily plan and design the website for various mobile devices, and then scale it up for desktops, tablets and other devices with larger screen sizes.

Don’t Include Unnecessary Features:

You must focus on the user interface (UI) design to enhance user experience. Responsive web design emphasizes on keeping the UI simple and clean. So you must focus on the layout of each page, and identify the elements that are clutter the design. Once you remove the unnecessary element from the page, the UI will become both clean and simple.

Don’t Make Hyperlinks Tiny:

You must focus on the size of text links to make it easier for users to click on them. When the font-size is smaller, the hyperlinks will appear tiny. The users will find it difficult to click on tiny links while accessing your website on a smartphone, tablet or phablet. So it is important to prevent the body font-size, hyperlinks, link buttons and navigation link from appearing too small.

Don’t Increase Page Loading Time:

The page loading time will have a direct impact on the website’s user experience. As many studies have highlighted a large percentage of modern users hate websites that do not load within 5 seconds. So you must focus on reducing the loading time of your website. Responsive web designing requires web pages to the lighter and faster to keep the users engaged. However, you still have to reduce the loading time of the website without hiding the content partially.

Don’t Depart from Conventions:

Within a short span of time, responsive web design has become a popular trend. But you must remember that the design technique still requires businesses to adhere to certain design conventions. When you adhere to the design conventions, it will be easier for you to customize the website according to the nature and needs of your business. However, you can always consider improving the website’s user experience by departing from some commonly used design conventions.

Your business can also consider outsourcing web application development to a competent developer to reap full benefits of responsive web designing. Based on his expertise and experience, the programmers will use the right technologies and tools to make your website deliver same quality web browsing experience to each user regardless of his choice of device.

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