As robust eCommerce platform, Magento enables enterprises to run multiple storefronts from a single backend interface. Also, it accelerate custom eCommerce website development by providing a myriad of features – mobile-friendly configuration, layered navigation, product grouping, product comparison, advanced search and search engine optimization. It further helps enterprises to sell their products and services to more customers by supporting multiple languages, currencies, and payment gateways.
But Magento, like other eCommerce platforms, has its own pros and cons. The open source eCommerce platform is supported by a large and active community. The members of the community keep upgrading Magento to improve customer experience and meet emerging eCommerce trends. Magento 2.x comes with improved performance and several new features to simplify and speedup shopping experience. You can go for Magento migration of your web store from Magento 1.x to Magento 2.x to boost online sales by improving shopping experience.
7 Major Reasons Why You Should Opt for Magento Migration from 1.x to Magento 2.x
1) Performance Improvement
A large percentage of customers nowadays abandon websites that take more than 3 seconds to load. Magento 2 is written in PHP 7 which is much faster than earlier versions of PHP. It also designed with extensive focus on performance. A website developed with Magento 2 loads much faster than a web store developed with Magento 1. Magento 2 can further handle more orders per hour than its predecessor, while speeding up catalog browsing and add-to-cart. The enhanced performance will help you to improve customer experience and prevent shopping cart abandonment.
2) Redesigned Admin Panel
Magento 2 comes with a redesigned admin panel which is user-friendlier than the admin panel provided by Magento 1. You can use the redesigned admin panel to access information quickly, manage storefronts efficiently, and navigate to various parts seamlessly. At the same time, the website owners love the redesigned dashboard as it becomes much easier to find important information like customers, average order, last order, shipping and quantity, revenue tax, and lifetime sales. You can even the tools provided by Magento 2 to simplify product upload, speed up product data import, and transfer Magento 1 data to Magento 2. The redesigned admin interface makes it easier for you to manage multiple storefronts without putting extra time and effort.
3) More Appealing Frontend
Magento frontend is developed by keeping in mind both user interface (UI) and user experience (UX). Unlike Magento 1, Magento 2 comes with default themes which are both appealing and impressive. Also, Magento 2 makes custom eCommerce website development easier and accessible on both computers and mobile devices by implementing responsive web design. It further prevents user abandonment by displaying primary content without waiting for the web page to load fully. The improved website speed makes the web store deliver optimal user experience across various devices. Also, Magento 2 complements mobile optimization with improved search feature and mobile-friendly checkout.
4) Simplified Checkout Process
Like Magento 1, Magento 2 also supports multiple payment gateways including PayPal, Braintree, Authorize.net and WorldPay. It is further integrated with PayPal more strongly. At the same time, Magento 2 helps you to prevent shopping cart abandonment by simplifying checkout process. It further supports guest checkout and identifies existing customers based on their email ids. The checkout further shows order details to the customer in every step. The order summary displayed to the customer includes product photos. Hence, the chances of ordering error and product returns reduce significantly. The Magento migration to 2.x even speeds up checkout process by removing unnecessary forms and confusing options.
5) Modular UI Library
Magento 2 makes it easier for you to customize the web store by providing a modular UI library. You can take advantage of the UI library to simplify custom theme development. The UI library helps you to create custom themes that are responsive, customizable, accessible, and easy to maintain. Also, you can use the library to customize most elements of the eCommerce website including forms, buttons, icons, popups, dropdowns, navigation, typography, messages, layouts and tabs. Hence, you can switch to Magento 2 to customize the web store efficiently by availing the modular UI library.
6) Enhanced Security
Magento 2 supports several widely used payment gateways including PayPal, Braintree and Autorize.net. Also, it helps you to keep the payment operations 100% secure. The updated version of the eCommerce platform strengthens password management using hashing algorithms, prevents cross-site scripting attacks using conventions, restricts access to sensitive files by keeping them read-only in the production environment, and prevents clickjacking attacks using X-Frame-Options HTTP request. The security features help you to keep the web store safe, secure, and unbreachable. Also, members of the Magento community have been releasing new security patches for the potential vulnerabilities.
7) New and Improved Extensions
You also have option to avail a number of extensions for Magento 2. These extensions are developed to improve the UI and UX of web stores developed with the updated version of Magento. You can use Magento 2 extensions to convert the web store into a robust online retail site. The extensions even help you to improve customer experience by managing customers, suppliers, inventory, and purchase orders more efficiently. However, you must remember that all Magento 1 extensions cannot be ported to Magento 2. You need to check if the Magento extensions used by your websites can be ported to Magento 2 and download the upgraded versions of the extensions.
On the whole, the Magento developers must do the Magento migration of the web store from Magento 1.x to Magento 2.x to speedup shopping experience and improve customer experience. But you have to focus on a number of components – data, themes, extensions and customization – while migrating from Magento 1.x to Magento 2.x. Also, you need to take the web store offline for a few minutes. Hence, you must follow a number of steps properly to make the Magento migration process precise and smooth.
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