As a robust eCommerce platform, Magento helps developers to build custom eCommerce websites according to varying business needs. In addition to supporting multiple languages, currencies, and payment gateways, Magento also provides an array of customization options and allow enterprises to choose from several hosting options. Since Magento can be used tocreate mobile-friendly and search engine friendly eCommerce websites, so a lot of business owners use it for eCommerce application development. But you must remember that the Magento eCommerce website must deliver richer user experience to convert visitors into customers. The user experience delivered by a Magento eCommerce website will be impacted by a number of factors – accessibility, functionality, performance, usability, and security. Also, the web store must deliver optimal user experience across varying devices, platforms, and networks. Hence, you need proper Magento eCommerce website testing to improve its user experience and drive online sales.
7 Reasons Why You Must Conduct In-depth Magento eCommerce Website Testing
1) Customers Abandon Slow eCommerce Websites
A number of studies show that a large percentage of users abandon websites that take more than three seconds to load. Magento helps developers to build fast loading web pages. But the loading speed of a website can be impacted by a number of factors. Also, the loading speed of the eCommerce website may differ from one device, platform, or browser to another. You must use robust tools to measure and analyze load speed of the website under varying user conditions. The test results will help you to identify the performance bottlenecks which may lead to customer abandonment.
2) The eCommerce Website must function flawlessly to beat Competition
Magento helps you to build custom eCommerce websites within a short amount of time. But the eCommerce website still has to compete with other eCommerce websites to generate more sales revenue. You must test the main functionalities of the eCommerce website to improve its user experience and beat completion. While performing functional testing, you must evaluate the web store’s home page, information page, product details page, product category page, product search results, shopping cart, checkout process, and payment systems. The test results will help you to make the eCommerce website flawlessly and accomplish higher conversion rate.
3) Customers Access Web Stores on Various Devices
A large percentage of customers nowadays access eCommerce websites on their mobile devices. But the choice of device differs from one customer to another. Magento enables you to build eCommerce websites according to the latest mobile web design standards. But you still need to explore ways to boost the mobile user experience of the web store to keep the users engaged and persuade them to purchase. You can use any robust mobile friendliness testing tool to measure the speed and performance of the mobile eCommerce website. The test results will help you to make the eCommerce website deliver richer mobile user experience and compete with mobile commerce apps.
4) Choose the Right Version of a Web Page to Increase Conversion Rate
You must remember the user interface (UI) elements and content of the eCommerce website will directly impact customer engagement and conversion rate. Magento allows you to design a web page in a number of ways. But you must choose the best variant of the web page to keep the customers engaged and persuade them to buy. You can easily compare multiple variants of a web page by performing split testing or A/B testing. A/B testing will help you to compare two variants of a web page and assess their impact on the same visitors. Hence, you can easily decide that variant that performs better and improve conversion rate.
5) Magento Website Might Crash under Heavy User Load
There are many instances when popular web stores crashed during holiday season due to sudden increase in traffic. You must keep Magento eCommerce website functional during the holiday season to generate more sales revenue and prevent business loss. You can easily avoid website crash during festive season by testing the performance of the web store under varying user loads. There are a number of load testing tools that enable you to assess the web store’s behaviour under normal as well as anticipated peak user conditions. The load testing results will help you to prevent website crashes by identifying the website’s maximum operating capacity, determine the required infrastructure, and sustaining the website with more concurrent users.
6) Customers abandon Insecure Web Stores
The growing incidents of targeted security attacks and identify thefts make most customers opt for secure and reliable web stores. Most customers nowadays opt for web stores that store sensitive customer data in a secure and encrypted way. Likewise, they love web stores that use secure payment gateways and process payments securely. Magento enables you to keep the eCommerce website secure by using encrypted connections, implementing two-factor authentication, and installing security patches. Each new version of Magento comes with several new and improved security features. But you must remember that each eCommerce website is prone to new malware attacks. You must perform elaborate security and use various penetration testing tools to keep the web store and customer data secure in the long run.
7) Eliminate Impact of Internal and External Changes
The user experience delivered by a Magento eCommerce website is impacted by a variety of factors. Some important internal factors are new content addition, existing content modification, template modification, adding/removing links, creating/modifying forms, and setting changes. Likewise, external factors like operating system update, browser upgrade, and new devices also affect the Magento eCommerce website’s user experience. Some of these changes directly affect the web store’s compatibility, usability, and performance. You must test all aspects of the web store thoroughly to assess and eliminate the impact of both internal and external changes.
On the whole, you should conduct thorough Magento eCommerce website testingto improve customer experience and increase conversion rates. But you have to perform a variety of tests to assess the website’s user experience. It is also important to perform the tests under real user conditions to generate more reliable test results. Periodic Magento eCommerce website is needed to make popular and profitable in the longer run. Also, you should migrate your existing store from Magento 1.X to 2.X to avail all benefits available in the new version.