Most modern consumers access websites and web applications on their mobile devices. But a large percentage of consumers prefer mobile apps to websites and web application. While developing a website, the developers must explore ways to make compete with mobile apps by delivering richer user experience. At the same time, they need to make the website robust enough to prevent user abandonment. The web developers must focus on the website’s functionality, performance, usability, security, and searchability to increase website traffic and prevent user abandonment. They must keep in mind a number of simple tips to make the website popular within a shorter period.

Tips for Web Developers to Increase Website Traffic

Make the Website Accessible on Varying Devices

As mentioned earlier, most consumers nowadays access websites on their mobile devices. But the choice of mobile device and platform differs from one consumer to another. Major search engines like Google also use mobile friendliness as a key metric while ranking websites. The web developers must make the website accessible on varying devices and platforms to get more traffic. A web developer can create mobile-friendly websites in a number of ways. He can adopt responsive web design to make the website look good on both computers and mobile devices with a single code base. Also, he can build the website as a progressive web app to make it deliver mobile experience.

Reduce the Loading Speed of the Website

Many consumers nowadays abandon websites that take longer than three seconds to load. Also, Google search algorithm considers the loading speed while ranking websites. Hence, the loading speed of a website affects its user experience and search engine visibility negatively. To increase website traffic, the web developers must explore ways to speed up each web page. The developers can easily boost the website’s loading speed by reducing number of HTTP requests, reducing server response time, optimizing images, enabling caching, compressing front-end resources, and using content delivery networks (CDNs).

Optimize the Website Content

The web developers must optimize website content to prevent user abandonment. The compelling content will help developers to increase website traffic consistently. The web developers must avail the assistance of skilled copywriters to create website content by targeting the relevant audience. They also need to engage the visitors by embedding a variety of content – blogs, videos, podcasts and infographics – into the website.  At the same time, they need to ensure that a user can access and read the content seamlessly regardless of his choice of device. The content optimization will further help digital marketers to divert more visitors to the website from popular search engines and social networks.

Integrate with Major Social Networking Platforms

The web developers must use popular social networking platforms as a robust promotion tool to increase website traffic. They must enable consumers to share website content and pages on various social networks without putting extra time and effort. They can integrate social media into the website in a number of ways – using social sharing buttons to make website content shareable and allowing consumers to access the website using their social login. Also, the web developers can integrate social proof with the website to boost user engagement and increase conversion rate by gaining trust of visitors. The social media integration will further help digital marketers to promote the website aggressively, increase website traffic, and boost online sales.

Choose the Right Framework and Development Tools

Most developers nowadays use web frameworks and development tools to accelerate custom website development. But web developers often forget the simple fact that each framework or tool has its own pros and cons. They also need to evaluate the pros and cons of individual software according to precise needs of the website. The initial research will help them to choose the tools required to enhance the website’s accessibility, functionality, usability, performance, and security. For instance, the developers must opt for a content management system (CMS) that provides responsive theme to make the website accessible on varying devices.

Test the Website Thoroughly

The developers must explore ways get more traffic by improving the website’s user experience. The user experience delivered by a website is impacted by its accessibility, functionality, usability, performance, security, and searchability. Also, user experience delivered by a website differs across browsers, platforms, and devices. The website owners must do the web application testing properly using varying devices, platforms, and browsers to evaluate its user experience precisely. The test results will further help the developers to identify and fix all issues affecting the website’s user experience negatively. The developers can improve the quality of the website based on the test results.

On the whole, the web developers have to focus on various aspects of the website to get more traffic. While developing a website, they must keep in mind the latest search engine guidelines and integrate it with major social networks. At the same time, the developers must test the website thoroughly to increase website traffic and prevent user abandonment.