The global online retailing has touched $2.3 trillion last year. This year, the figure could actually get doubled up. In the United States, eCommerce represents around 10% of the total trade and shopping activities happening inside the nation. In the last few months, a lot of new online shopping trends have been observed. By inculcating these trends in their online businesses, these traders can easily multiply their revenue generation capacity. These days, most consumers buy their products online. However, these customers they need to feel satisfied and enriched while surfing any online eCommerce portal. It’s imperative to provide them all necessary information by way of required contents and easy user interface. Retailers and eCommerce startups need to analyze and observe the eCommerce application development trends to implement the best practices in their web portals.
Top eCommerce Application Development Trends
For the eCommerce web developer too, the situation is more challenging than ever. They have to be pretty sure about what to include and what not to during developing of the web page.
Motion Video and Animation:
A mere presentation of product images won’t serve any purpose. Now, eCommerce companies will have to use motion videos and other animated stuff to entice customers to click a particular product. Animation transforms the shopping experience to whole new level. Software tools like Spirit and Principle should be used more.
Social Media Shopping:
It is the latest form of shopping in which the customers don’t even when they actually press the buy button instantly. Instagram and Pinterest are some of the popular sites on which the companies can showcase their products in a better way.
People tend to spend at least precious 8-12-hours or more on social media. So, it is essential that these eCommerce portals put their active profiles on Twitter, Facebook, Linkedin and Instagram amongst others with reasonable followers’ base.
Messengers and Chatbots:
Many website owners think whether they should implement chatbots in their eCommerce website. eCommerce websites, these days, are rampantly using Facebook chatbots and other messengers to save their precious time. On an average, more than 50% of online retailers and shoppers definitely prefer using these interactive apps to conduct their day to day shopping.
Google Voice Search:
People are becoming more tech-savvy than ever. Instead of manually entering data in search box, customers want to take advantage of the search engine’s voice navigation facility too. Voice Assistant will definitely get tremendous popularity this year. eCommerce website needs to integrate voice search facility on their sites. It is beneficial for disable people too and relatively simplify the navigation and surfing process on the internet.
eCommerce expert Rachel Jacobs pointed out that more commerce is likely to generate business around $600 million by this year-end. So, it is an obligation for eCommerce companies to ensure that their eCommerce portals are working seamlessly on mobiles and smartphones.
Gartner has predicted that mobile eCommerce revenue in the United States has grown up to 50 percent in the last few years by way of mobile eCommerce businesses.
B2B Business Deals and Transactions:
It is certain now that eCommerce websites will also immensely facilitate B2B transactions this year. Such dealings are likely to touch 7.7 trillion USD by the end of December 2018.
The payment process is the most critical part of any online eCommerce. The site must have some simple apps installed so that customers can pay without any fuss. PayPal, Android Pay, and card payments are some of the easier checkout options available to online consumers.
The procedure of payment by card or net banking is getting more and more popular these days. Even slightest of inconvenience at any stage during an online shopping means users will immediately move to competitor’s brand. So, these sites are looking into these aspects nowadays.
Web Page Loading Speed:
It is one of the most important aspect of eCommerce. These days, online eCommerce portals are leaving no stone unturned to enhance their web pages’ loading speed. The site owners and eCommerce developers are putting in more efforts towards improving the web pages opening speed.
Increased Level of Safety for Online Shoppers:
With a sudden spurt in cases of hacking and data theft, it has almost become a trend for online eCommerce web developers to enhance their safety layer making it harder for the hackers to invade such sites with nefarious intentions. eCommerce players have started to authenticate user details with additional password or mobile verification recently.
A recent report by Mckinsey observed that prevalence of IOT in eCommerce websites is becoming more and more important each year. IOT is likely to generate around 1.2-trillion USD in the next five years.
So, it is pertinent for entrepreneurs to give full focus towards their eCommerce web application development integrating all necessary IOT components for providing a hassle-free online shopping experience to customers round the clock at anywhere in the world using internet connectivity. The web developers should follow these simple steps for increasing website traffic.