According to the latest market share data posted on, WooCommerce is more popular than other widely used eCommerce platforms including Magento and Shopify. Also, it is currently used by popular eCommerce websites like,,, and WooCommerce was originally designed as a free eCommerce plug-in for WordPress. It is currently regarded as one of the best eCommerce platforms for small businesses.

You can use WooCommerce to add eCommerce functionality to an existing WordPrese website. The features provided by WooCommerce enable you to convert a WordPress website into a fully-functional web store. Also, you can accelerate custom web store development by availing a variety of themes and plug-ins. But you, like other smart web store owners, must focus extensively on the key features provided by the popular eCommerce solution.

Creating eCommerce Website With WordPress WooCommerce

Take Advantage of WordPress

As mentioned earlier, WooCommerce is an eCommerce plug-in for WordPress. You can integrate the plug-in seamlessly with WordPress. Also, you can use the open source eCommerce solution to convert your existing WordPress website into a web store. Hence, WooCommerce enables you to accelerate website development by taking advantage of the themes, plug-ins, and extensions provided by a widely used content management system (CMS).

Easy to Install and Configure

You can install WooCommerce just like other WordPress plug-ins. You can even use the WordPress dashboard to find, install, and activate WooCommerce without putting extra time and effort. At the same time, the setup wizard makes it easier for you to configure and set up eCommerce solution by following some simple steps. The setup wizard even compels you to choose the options essential for creating and running a robust web store.

Product Management

You can use WooCommerce to create web stores dealing with a variety of products. The plug-in allows you to keep adding products regularly if you have adequate server space. Also, you can manage the products efficiently by setting a variety of product types – simple product, virtual/downloadable product, external/affiliate product, variable product or group product. You can even enable customers to select products based on options like size, colour, price, image and stock level.

Inventory Management

In addition to streamlining product management, WooCommerce also provides features to simplify day to day inventory management. The WordPress-centric user interface (UI) provided by the eCommerce solution makes it easier for you to check current stock levels, evaluate backorders, and hide out of stock inventory. WooCommerce also have the capability to send email notifications when the stock level of an item is low or the item is out of stock. These features enable you to manage inventory of both physical and digital products smoothly.

Multiple Payment Gateways

WooCommerce comes bundled with PayPal. You can use PayPal as the default payment gateway to accept payment through credit cards and PayPal accounts. However, the eCommerce solution allows you to use widely used payment gateways like Amazon Payments,, Stripe, PayFast and First Data. You can even use additional payment gateways simply by installing specific extensions. At the same time, WooCommerce also allows you to accept payment through cash on delivery option, internet banking, and cheques.

Multiple Shipping Options

WooCommerce helps store owners to improve customer experience by supporting a variety of shipping options. While configuring the web store, you have option to choose from two shipping options – free shipping and flat rate shipping. Also, you can use the dashboard to customize the shopping options according to your precise strategy. For instance, the dashboard allows you to ship a particular product to selected countries.

Geolocation Support

In addition to supporting multiple currencies and payment gateways, WooCommerce also uses geolocation to detect the customer’s address. The geolocation supports enable the eCommerce solution to select appropriate currency and payment gateway and customize tax collection according to the address of each customer. You can simply enable the geolocation option to enhance customer experience by displaying the right price and shipping options.

Customize Checkout Process

Several studies show that many customers nowadays abandon shopping carts if the checkout process is slow or complex. While designing a web store, you must focus on the checkout process to prevent customer abandonment and boost online sales. WooCommerce helps you to prevent customer abandonment by customizing the entire checkout process. You can always accelerate the checkout process by displaying accurate price, supporting multiple payment options, and supporting multiple shipping methods. WooCommerce even allows you accelerate checkout process by enabling guest checkout, setting custom checkout flow URLs, and implementing secure checkout.

Prevent Data Loss

Most eCommerce solutions do not save data automatically if they are closed suddenly. Hence, the store owners lack the option to recover valuable information like current purchases and purchase history. But WooCommerce enables you to access and control the valuable data consistently. Hence, you always avail the data required to improve customer experience and drive online sales.

A Variety of Extensions

As an open source eCommerce solution, WooCommerce helps you to curtail eCommerce website development cost. In addition to providing a free WordPress theme like Storefront, WooCommerce also allows you to choose from a wide range of paid and free extensions. Based on your requirements, you can use WooCommerce extensions for shopping cart, checkout, product page, search and navigation, payments, promotions, reporting, shipping, and store management. These extensions allow you to extend WooCommerce and customize the web store without putting extra time and effort. But you have to incur additional expenses to improve the web store’s customer experience through paid extensions.

On the whole, WooCommerce enables you to add eCommerce functionality to a WordPress website. WordPress is the most popular open source CMS in the world but it has its own cons. You must remember that WooCommerce was originally developed as an open source eCommerce plug-in for WordPress. It lacks some of the robust features provided by other eCommerce platforms including unlimited inventory, unlimited storage space and multiple sales channels.

There are chances that you have to avail paid themes and plug-ins to customize the web store according to your precise needs. You further need to update the web store frequently to take advantage of the new features provided by WordPress and WooCommerce. Hence, it is always a great idea to evaluate pros and cons of WooCommerce according to your precise business requirements.