In the 1990s, Flash was used widely by websites to deliver videos, animations, games and other multimedia content. But recently Google Chrome, YouTube and Mozilla Firefox stopped supporting Flash citing serious flaws and vulnerability. These tech giants now support HTML5 video as a standard in major web browsers. Unlike Flash, HTML5 enables websites to deliver video content without relying on additional plug-ins. At the same time, the technology makes it easier for developers to create websites that deliver stylized and custom videos across a wide variety of devices. There are also a number of reasons why many enterprises prefer HTML5 video to Flash.

What Makes Many Enterprises Replace Flash with HTML5?

Compatibility with Web Browsers and Devices
Flash is not compatible with various models of smartphones, tablets, and phablets. It even cannot run in popular mobile devices like iPhone and iPad. But HTML5 runs smoothly on major web browsers. Also, the latest version of HTML runs smoothly on both computers and mobile devices. So it becomes easier for businesses to create websites that deliver quality video experience to users regardless of the web browsers or devices.

No Plug-in or Player Application is required
Users have to install additional plug-ins or video player applications to access Flash videos on their web browsers. But the modern users hate accessing the video content that requires them to put additional time and effort. The users are further required to check if his device and operating system supports Flash. HTML5 is designed with features to replace other rich internet applications (RIAs). So many websites nowadays use HTML5 to deliver multimedia content to users without relying on any plug-ins or video player applications.

Better Performance
Unlike Flash, HTML5 has access to graphics processing unit (GPU). Flash requires CPU to process the multimedia content. Thus, the multimedia content delivery becomes slower. Many programmers have highlighted that HTML5 beats Flash in the category of performance and speed. HTML5 videos further perform excellently on specific platforms like Mac OS X and Linux. The enhanced performance and speed also make many businesses opt for HTML5.

Simple Ways to Connect Videos and Apps
Nowadays most enterprises promote their products and services through video content. So they often explore ways to add links and applications to the video clips. HTML5 makes it easier for businesses to integrate links and applications into the video clips. The programmers can easily integrate the HTML5 video with Twitter, Skype and popular email marketing tools like Mail Chimp and Constant Contact. The smooth integration makes it easier for businesses to optimize their digital marketing campaigns.

Easy Customization and Stylization Options
Often HTML5 developers need to style or customized video clips to deliver richer video experience to website visitors. They can use HTML5 with CSS3 and JavaScript to add new styles to the video clips according to the client’s marketing strategy. Also, they can take advantage of the customization options provided by HTML5 to change the transitions, animations, opacity, gradients and reflections. Likewise, they can make the videos more appealing by adding borders, or creating custom transformations.

Simple Ways to Manage Videos
HTML5 makes it easier for users to integrate and manage videos into their websites in a simpler and quicker way. After adding videos to the website, the users can take advantage of built-in tags to control and manage the videos according to their requirements. The built-in tags enable users to accomplish common tasks like enabling autoplay options, looping the video clips, changing video images, and pre-loading the videos in the background. They can even use the tags to play or pause the video, and make sound adjustments.

A Standard for Mobile Ads
The massive popularity of HTM5 can also be determined from the open letter sent by the Interactive Advertising Bureau to its members including Google, AOL, Adobe, the Wall Street Journal and the New York Times. The letter urges members of Interactive Advertising Bureau to use HTML5 as the default standard for their mobile ads. The action aims to make the mobile ads run smoothly on various mobile platforms and devices. The initiative will make more businesses to switch to HTML5 videos from Flash.

However, Adobe frequently upgrades Flash to beat HTML5. Unlike HTML5, Flash 11 enables developers to create engaging games and apps using three-dimensional imaging. But with major companies dumping Flash in favor of HTML5, it will be tough for Adobe’s multimedia software to regain its lost glory.

Comments

comments